The idea for CoolAss came to us in 2004, while watching fellow bikers put towels, helmets, jackets, and even garbage bags (yes, garbage bags!) on their seats to help keep them cool and dry. My wife, Jan, and I felt there had to be a better way. We thought something like a large, oblong, heat-reflective shower cap for a seat would work. It did. We thought it would be simple to design and manufacture. It wasn't.
It took 16 months, seven trial materials and thousands of dollars to find the perfect formula. A CoolAss that was durable, feather light, compact, water resistant, UV-protected, and on and on! After months of testing the best material and abusing it to no end, Genuine CoolAss was finally ready to go in the spring of 2006.
Now in its fourth generation, the CoolAss material itself is a layered metalized polyester made exclusively for us in southern California by an organization that’s widely known as the end-all designer of custom “films.” This incredible poly film is layered with UV protectant and several clear laminates for strength and heat-resistance and finally fused to a soft, non-woven, fabric-based backing. Huge rolls of custom CoolAss material are cut to size, imprinted with the famous CoolAss logo and sent to our manufacturing facility in south Texas. There they are sewn with braided elastic, inspected, packaged in their special CoolAss micro-fiber pouches and then shipped to Dallas for final warehousing and distribution.
To be sure, that’s a lot for our material, products and company to go through. But that’s what it takes to make the best seat cover on the planet. We wouldn’t have it any other way and doubt you would either.
Thanks for visiting with us. We hope to earn your business.