Ingenuity Group, makers of Genuine CoolAss, was founded in 1994. The seat cover product is new. The pain in the ass [literally] it resolves is as old as riding itself. When we saw fellow bikers at a local hang out putting towels on their saddles – that was a sorry ass sight – something had to be done.
So we talked to them.
Was this a problem?
What about full and half bike covers?
Sheepskin covers? Gel saddles?
So what do you do?
Well...no...but... |
“Yes.”
“Hot pipes burn holes in ‘em and they fill a whole %#@& saddle bag or storage compartment.”
“Look like hell. Gel pads never cool down! Wet sheepskin never dries! Not on my bike.”
“Live with it. What are you, some kind of pansy ass?”
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So the question was...what could we do to give bikers a cool ass when it's hot and a dry ass when it's wet?
Heat Reflective Seat Covers from Genuine CoolAss
A day or two later it hit us. We need something that’s compact, durable, light weight, heat reflective, water repellent, fits most saddles, stretches on in seconds, and stores darn near anywhere. It’s gotta work, be inexpensive, look good, be made in the USA and guaranteed. And it’s gotta help stamp out swamp ass. Period.
Simple enough, right? Wrong. It took forever to formulate the right material, perform countless tests, line up suppliers and manufacturers, do the legal stuff, build this web site, you name it. Bottom line? Genuine CoolAss is here. The darned thing works. Won’t break the bank either.
Genuine CoolAss. The intelligent alternative to swamp ass. Say what??
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